Colour is naturally common for products for the eye area; colour is now becoming popular in other anti-aging skin care products, especially amongst the so-called "selfie generation" where colour iin skincare lines uses optical ingredients to mask wrinkles and imperfections. Another trend is towards more use of body products - many do not wish to confine anti-ageing just to the face. This is a very interesting article and well worth a read. So, for the full article, please read: New directions in anti-ageing : By Deanna Utroske, 25-Apr-2016 "Cosmetics Design surveys this distinctive beauty category by looking forward at formulation trends and reflecting on innovative launches and business moves from the past year." http://www.cosmeticsdesign-europe.com/Product-Categories/Skin-Care/New-directions-in-anti-ageing
